Thorsten CEO talks about the steps the transition to BlackBerry


 Thorsten CEO talks about the steps the transition to BlackBerry

Thorsten CEO talks about the steps the transition to BlackBerry

 When he received Thorsten Heins office executive in addition to the Chairman of the Board of Directors to January 2012 (the beginning of the year), which has announced a campaign of transition for the company did not like the company's position, although the overall situation around the world have that period is the growth of the number of users, although the number of users in the market the U.S. was may say, however, he intends to change the thinking and way of working and even leaders within the company BlackBerry and this cost them money and time of course, but this however we are now mid-2013 now but the change did not end did not reach the target, who wants a company with a new spirit, he changed things a lot even name the company still aims to make it alum another company.

 There are so many goals and several stages but had spoken yesterday by Congress with the company's shareholders about the most important and the largest in three phases experienced by the company during the transition period until the image shows them what the company's position and what is its future and whether the efficient management of it or not, are as follows:
 The first step: reform: refocusing the company, reduce costs, strong liquidity, the importance of the product, Preference company.
    The second step: Construction and Investment: BES 10 platform for the business sector, BlackBerry 10, BBM opportunities, Network World BlackBerry data.
    The third step: Benefits: restore the company to profitability, market leadership position smartphones, new services and industries.
  
 Currently, you are wondering, the company continues to move second, made ​​a number of changes within the first phase where dispensed with many of the staff who were dependent on the company's (somewhat) as restructuring to reduce costs and returned to focus what their goals and Preference company and any site you want Will be one of the companies high-level or low and the like, is currently the second phase, it has not been completed for example, the launch of BBM on various platforms had been scheduled in advance and the company still plans to launch by the end of the summer of 2013.

Access step III will not be easy, but not impossible, good management of current and CEO is that it has a number of steps to risk and that we saw reflected positively on the company despite the objections of the people by the beginning of it, this starts from the campaign replacing senior managers the company to change the style of work, organization and restructuring In addition to changing marketing technique bad (which I see is still bad but not like before there is improvement, of course) and all of this costs money and time and this is believed Thorsten Heins that the losses experienced by the company are natural and to be expected since the beginning of the transition process, but ultimately the matter will improve.

I think that consumers will own the idea of ​​a completely different company Blackberry once it reaches the third stage, or the other way will arrive when have another idea and perhaps this Mathol communicated, but with some things vague and perhaps there are steps did not remember the company for any reason whatsoever, but Ultimately, the future alone determines!

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